SEO is a topic that is widely discussed in the internet today. Considering it is also a controversial topic, it is also widely misunderstood. SEO enjoys wide popularity for various reasons even among website owners.
Targeted website traffic
Those in SEO industry including website owners believe that the success of any online business or operation is determined by the target website traffic. Search engines are the largest resource for website traffic. This means no one can ignore the power of numbers. Since SEO is aimed at optimizing sites for ranking purposes which is also related to search engines, people now have increased interest in practicing SEO.
When it comes to internet website operations, SEO is a controversial topic. According to SEO proponents, it provides a viable means for websites to appear in search engines. This is crucial for any site that requires traffic. For opponents of SEO, they believe websites can achieve good search engine visibility even without the SEO work. These opponents also believe that SEO professionals charge high fees for guess work. They cannot assure their clients with regard to the success of search engine ranking. The truth is that SEO provides notable controversy. SEO will also continue being a popular topic considering search engines contribute in generating website traffic.
“SEO can be described as a multi-million dollar business. The search engines have been generating billions of dollars every year through advertising. Website owners also earn millions by use of search engines, be it through organic listing in search results or paid advertisement,” says Ari Kazan, a Senior SEO expert from New York. SEO being something that provides a company or an individual with a competitive edge especially in the current internet world, it is bound to be a very hot topic.
Lack of standard SEO rules and regulations
SEO is a version of the wild west. Since there are no set standards for this industry, almost anything can be said. This means no one can be said to be right or wrong regarding any comments, thoughts or decision about SEO methods and/or techniques. What an individual views as unethical may be viewed as honest and well intended assistance by another. Therefore, labels like back and white hats are used within SEO industry.
SEO can be described as result of popularity, utilization and development of search engines. The SEO industry cannot exist without the search engines. According to statistics, most of the website traffic is generated via search engines, either directly or indirectly. Most internet sales are linked to those who use search engines while looking for services and/or products.
Search engines are known to play a dominant role. The success of a search engine is determined by how reliable and accurate the search results are. This means the search engines have great relations with the SEO industry.